Check out the 2020 Podcast Trends Report at:
Starting in 2017, the Podcast Trends Report aims to better understand
podcast listener behavior, benchmarking podcast trends, and taking stock
of podcast advertising. The 2020 version will be the fourth annual
report and with each consecutive edition, we can better understand which
podcast trends are gaining steam versus falling. These podcast stats are crucial for better understanding the ever-changing podcast landscape.
The 2019 Podcast Trends Report summary:
- 82.4% of people listen to podcasts for more than 7 hours each week.
- 33.2% of respondents have listened to a podcast on a smart speaker.
- 59% of respondents spend more time listening to podcasts than on social media.
- 55.6% of respondents said they purchased an item after hearing it advertised on a podcast.
- 61.3% of podcasters list marketing and building an audience among their top challenges.
The full 2019 report PDF can be found here.
For reviews, resources and recommendations on podcasts and podcasting, check out:
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