BuzzFeed Launches New Podcast: Am I Doing It Wrong?

When print journalism went into its death throes in the early aughts, the modern replacement for antiquated ink was supposed to be digital journalism. 

In the beginning, the headwinds were promising, and new players emerged with names like AOL, BuzzFeed, HuffPost, and the Daily Beast. What we learned over the prevailing two decades is that digital journalism dances on a knife’s edge continuously. 

Digital ad rates always seem underwhelming, and subscriptions are anathema to consumers who read in digital format. 

That’s why BuzzFeed’s partnership with Acast, one of the largest independent podcast companies, is so critical to their future. 

Podcasting offers BuzzFeed a growth opportunity and a robust ad market in which to grow revenues at a healthy margin. 

The new podcast series is titled Am I Doing It Wrong?. The weekly show, presented by HuffPost is hosted by HuffPost’s Raj Punjabi and Noah Michelson, and explores the all-too-human anxieties we have about trying to get our lives 

Every week on the podcast, hosts Raj Punjabi and Noah Michelson choose a different topic – from saying sorry to tipping to online dating – and enlist experts and guests with big opinions to debate and strategize the best ways to tackle everything that’s constantly thrown at us. By the end of each episode, you’ll be wiser, less worried and more equipped to do every day a little better. Every episode will feature a guest — from HuffPost editors and reporters to psychologists to couples counselors to comedians — who will help them break apart the struggle, analyze it, and provide their expertise and hot takes.

Listen to the trailer for Am I Doing It Wrong? HERE.

“Audiences flock to our content and original journalism for tips on navigating the world – from detailed financial tips, modern dating advice to navigating holiday dinners. We’re excited to bring our talented editors, writers, and special guests straight to our audience’s ears to answer their most pressing questions about modern life,” said Paul Ricci, head of unscripted for BuzzFeed Studios. “We’re thrilled to launch Am I Doing It Wrong? in partnership with Acast, and we can’t wait for audiences to join the conversation.”

“A few months ago, Acast and BuzzFeed launched our first podcast together, Bite Club, which landed well with hungry audiences and advertisers, and now we’re excited to bring HuffPost’s Am I Doing It Wrong? to anxious listeners around the world! Between Acast’s platform agnostic global distribution and BuzzFeed’s unmatched vision for content creation, this partnership will continue delivering great podcasts to audiences and advertisers everywhere,” said Veronika Taylor, SVP, Creator Network at Acast.

Am I Doing It Wrong? is part of BuzzFeed Studios and Acast’s existing partnership, which was announced last year and includes a slate of six audio series for global listeners with diverse programming and talent from BuzzFeed, Inc.’s global brands and fan-favorite franchises.

 Under the partnership, Acast will launch and distribute the podcasts, provide production services and creative direction, as well as manage monetization of the slate through advanced advertising and sponsorship technology. Acast will make Am I Doing It Wrong? widely accessible to listeners by distributing it across all podcast platforms, including Apple Podcasts, Spotify, Amazon Music, Google Podcasts, and wherever else audiences get their podcasts. 

Check it out. After all, we all say “Am I Doing It Wrong?” regularly. And if we aren’t, then welcome to the know-it-all club.