The 2021 IAB Podcast Upfront Virtual Conference begins today with veteran journalist SuChin Pak as host.
This year’s virtual IAB 2021 Podcast Upfront “Listen Up!” runs from May 11-13. With more than 3,000 buyers currently registered to attend, 2021 Podcast Upfront brings together brands, agencies, and media buyers to connect with the biggest names in the digital audio space.
Podcast Reports will keep you informed about news generated from the three-day virtual event.
“Podcasting is now ingrained in our culture and has become a critical
medium to inform, entertain, and engage. The IAB Podcast Upfront brings
together the top publishers, content creators, and platforms,” added
SuChin Pak. “It is an honor to be hosting this year’s event, and I look
forward to working alongside these trailblazing co-hosts to unveil the
next evolution in podcasting.”
About the IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.
The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry.
Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers.
Founded in 1996, IAB is headquartered in New York City.
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