Spotify Launches Live-Audio Greenroom App

 Spotify has announced a new service -- the live-audio app, Greenroom. Spotify recently purchased the sports-centered audio application called Locker Room, so the company could accelerate its entry into the live audio market. Greenroom is similar to the popular Clubhouse app.

Right now, Greenroom is focused on user-generated, live audio content, similar to its competitors, Clubhouse, Twitter (Spaces), and Facebook (Live Audio Rooms). In the future, Spotify plans to include new features to distinguish itself from its competitors. These are features such as programmed content, in relation to music, culture, and entertainment. 

Spotify/Greenroom plans to add sports content, which is what Locker Room was originally known for.

 Ultimately, Spotify’s plans for Greenroom to transition to more music-focused content, through its various Artists outreach programs. 

One such program is their newly established Spotify Creator Fund. The fund is intended to help creators in the U.S. generate revenue for their work in the Greenroom App. 

Those interested in the Spotify Artists Fund can apply, here. For more information, be sure to check out the official website, here. 

A critical difference between Spotify’s Greenroom, and its competitors, shows up because audio sessions will be recorded, and moderated by Spotify itself. This will all be for user safety, and for a greater user experience. These are both aspects missing from its main competitor, in Clubhouse. 

 The new Greenroom app includes:

• New app branding (a.k.a. Greenroom) and a new overall look and feel 
• The ability for any user to host or participate in live rooms
• A Spotify login so you only need one ID for both apps
• A new onboarding experience that puts users’ interests front and center
• Recording capabilities, so you can complement your on-demand content with live conversations
• Chat controls, to ensure the best possible experience