IAB Podcast Upfronts Announced For September

 And Why Should Podcast listeners Care

 

 Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its first ever IAB Fall Events Series, on September 9-15. That series includes the podcast upfronts where podcast programming for the fall and next year is announced. 

 The four-day IAB Fall Events Series includes the IAB Podcast Upfront Fall on September 9-10, an invitation only event for brand marketers and media buyers to preview the latest in podcast programming and partnership opportunities from the most recognized names in audio.

The question for the average podcast listening enthusiast is: Why do I care?

The answer is simple. Although you're not invited, you can keep close tabs on the upfronts to get a sense of what new -- and conceivably exciting -- podcast programming will be playing in your earbuds in the next few months and into 2022.

 Check back with Podcast Reports on September 9-10 to get the exclusive on new podcast shows to be released. You may get your wish for that podcast about HGTV's Love It Or List It TV show, or that Star Trek podcast that focuses on famous recipes made by the USS Enterprise food replicators. 

The information from the podcast upfronts can help you to recognize trends, technology innovations, and which podcast networks are succeeding in podcasting's growth spurt. Also, you can find out about trends in podcast advertising, so you'll what to expect from podcast ads in the near future.

 "We can’t ignore the profound shift that happens in our industry across nearly every dimension,” said David Cohen, CEO, IAB. “The Fall Events Series is about audio, video, privacy, and data, and the fast-paced changes affecting marketers and consumers alike. The marketplace is changing faster than ever, and regularly offers new and better options to drive business forward. The demand from the industry is clear: the pace of change is accelerating, and we need to make sure that we are all staying ahead of the curve.”

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.  IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry.

The first ever IAB Fall Marketplace on September 14, an insights-packed day for digital video and Connected Television (CTV) buyers, with presentations from premier providers and fireside chats with industry leaders.