Libsyn Announces Female Podcasters’ Call To Action: #ClaimPodParity

  (“Libsyn”), a leading ‘Podcasting As A Service’ platform, announced the launch of a social movement kicking off during Women’s History Month that shines a spotlight on the powerful female voices within the podcast industry. 

The grassroots effort begins with a three-pronged activation, dubbed #ClaimPodParity, which aims to uplift, educate, and nurture diverse audio creators.

Photo by Cotton Bro

  According to The Infinite Dial 2021® from Edison Research and Triton Digital, approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners. Forty-six percent of the monthly podcast listening audience in the U.S. is female. Moreover, some of the most influential voices in podcasting today are women. But an AT&T study showed they only represent 27 percent of total podcast creators.

 

“Libsyn is not only democratizing podcasting with a one-stop shop for creators of all of all sizes to grow, monetize and stay independent, but we’re also working to foster a more inclusive ecosystem,” said Elsie Escobar, Community Manager at Libsyn, co-host and producer of The Feed: The Official Libsyn Podcast, and co-founder and co-host of She Podcasts. “While great strides have been made across the podcast industry in recent years to bring more visibility and opportunity to diverse creators, there is still more work to be done to achieve gender parity. That’s why through #ClaimPodParity, we’re amplifying female voices to drive industry change and further inspire a future generation of fierce creators.”

 

Among the key elements of the three-pronged activation:

 

Female Podcasters’ Call to Action: #ClaimPodParity

Libsyn has convened a community of women podcasting professionals who are making an impact in the space to uplift and advocate other inspirational female creators. Via their social media channels, which collectively reach hundreds of thousands of followers, the pros will accelerate the conversation around gender equality using the following hashtag: #ClaimPodParity. The social media marketing initiative, which will run throughout the month of March, includes the following creators:

CREATOR	PODCAST
Karin Hoegh	Solopreneurcast
Twila Dang	Small Change
Carrie Caulfield Arick	Just Podcasting, Fairy Podmother, and Podcast Editors Mastermind
Nikita Burks-Hale	Headphones and Crayons
Jeni Wren Stottrup	Gritty Birds
Juleyka Lantigua	LWC Studios
Laura Joyce Davis	Shelter in Place
Espree Devora	Women in Tech Podcast
Naomi Mellor	Smashing The Ceiling
Sarah Rhea Werner	Girl In Space and Write Now with Sarah Werner
Pam Covarrubias	Cafe con Pam
Rita Bautista	Latina Podcasters Network/Latino Pods
Jackie MacDougall	The Grown-Ass Woman's Guide
JJ Ramberg	Goodpods
Latrice Samson Richards	Stories All Around Us

CREATOR	PODCAST
Bethany Hawkins	Chatting Over Chowder
Arielle Nissenblatt	Feedback with EarBuds
Lauren Passell	Podcast the Newsletter and Podcast Marketing Magic
Kimberly Sumpter	Sistahs Connect
Lauren Wrighton	The Podcast Manager Show
Brenda Hernández Jaimes	Ellas
Traci DeForge	Journey to There
Jen Edds	Beauty and the Gi
Laura Joyce Davis	Shelter in Place
Andrea Klunder	Podcast Envy and The Creative Impostor
Laila Noort	The Office Memo
Darlene Gonzalez	The Inspired Guide
Tangia Estrada	That's What She Did Podcast
Maribel Quezada Smith	DIFERENTE
Lena Gothberg	Shipping Podcast
Helen King	The C Word Radio
Jessica Kupferman	She Podcasts

Amplifying Female Voices in Audio

In partnership with Libsyn, top podcast player apps, podcast communities, and a podcast database will highlight a series of podcasts about podcasting led by women. The list of content will be prominently featured on the following partners’ homepages and feeds: Castro, Goodpods, Overcast, Podfest Multimedia Expo, Podchaser, Podcast Business Journal, and She Podcasts. The expert-driven content will showcase female-first views, deep insights, and actionable advice to support creators’ podcasting journey – from improving audio quality, creating valuable content for your listeners to marketing and monetizing your podcast.

 

She Podcasts’ “The State of Podcasting”

Libsyn is also joining forces with She Podcasts, an educational community, podcast, and live-event series (She Podcasts LIVE) created for women and non-binary audio creators, to host an all-female panel discussion on “The State of Podcasting.” 

 

The panel, which will take place on Thursday, March 17 at 4 p.m. ET, will also share tips for growing your audience, standing out from the crowd, delivering a high-quality audio production, and empowering and engaging your listeners. Moderated by Elsie Escobar, the panelists include:

§  Twila Dang, Co-host, Small Change and Founder & CEO, Matriarch Digital Media

§  Jessica Kupferman, Co-founder & CEO, She Podcasts

§  Juleyka Lantigua, Founder & CEO of Award-Winning LWC Digital Media Studios

§  Kristen Meinzer, Award-Winning Podcaster & Author

§  JJ Ramberg, Co-founder of Goodpods

§  Christina Moore, Founder of Don’t Skip Media

 

To register for the live-streamed She Podcasts’ “The State of Podcasting” event, please RSVP here.