Libsyn to Launch Apple Podcasts Delegated Delivery This Fall

 

Things just got a lot more interesting in the podcasting. Two giants have decided to cooperate. That cooperation will benefit podcasters.

Liberated Syndication Inc. (“Libsyn”), a leading ‘Podcasting As A Service’ platform, announced its partnership with Apple to bring Apple Podcasts Delegated Delivery to Libsyn creators worldwide. 

Apple Podcasts Delegated Delivery allows creators to automatically upload, manage, and distribute their premium and free audio through the Libsyn podcast hosting platform.

With Delegated Delivery, creators will soon have the ability to schedule the release of exclusive, early access, bonus, and ad-free content using WAV, FLAC, and MP3 files. This will also allow creators to submit free and premium shows, making it even easier to add new content to the Apple Podcasts directory through the Libsyn platform in a seamless way.

Libsyn customers can use Apple Podcasts Delegated Delivery - without a membership to the Apple Podcasters Program - to enable the publishing of free shows and episodes. A membership is required to publish premium shows and episodes. Delegated Delivery will be available to all Libsyn creators through Apple Podcasts Connect at no additional cost.

According to Libsyn, the key benefits include:

• One-click submissions to Apple Podcasts from the Libsyn interface
• Publish free and premium content all from the same workflow
• Ability to submit a show to Apple Podcasts via Libsyn before creating an Apple ID
• Reduces complexity for starting or adding another show for all Libsyn creators
• Libsyn customers utilizing Ad Insertion can easily offer the ad-free premium version of their podcast with no extra work

 Brands powered by Libsyn include podcast creation platform, Libsyn Studio; podcast membership platform, Libsyn’s Glow; web hosting platform, Pair Networks; and Libsyn’s AdvertiseCast.

“Building on our mission to be an integrated ‘Podcast as a Service’ engine for diverse creators, we’re continuing to modernize our platform by providing access to the latest features that simplify podcast distribution,” said Libsyn President and Chief Product Officer, John W. Gibbons. “We are excited to collaborate with Apple, the pioneering platform of the podcast industry, to launch Apple Podcasts Delegated Delivery to further expand our automation capabilities for Libsyn’s 75,000 podcasters.”

Additional information about Apple Podcasts Delegated Delivery, including resources to help creators take advantage of this new feature, will be published by Libsyn and Apple Podcasts prior to the official launch in the fall.