Canadians top Americans in Podcast listening
Look out America. You just got beaten by Canada. Now, it's not soccer, baseball or even Canadian football. It's worse. Podcast listening.
Edison Research released the Infinite Dial Canada that measure podcast popularity and usage. Forty-three percent of Canadians 18+ listen to podcasts monthly, up five percentage points from 2021, which means that Canadians now outpace Americans (38%) and Australians (40%) for monthly podcast listening.
Well, at least we've still topped Canada in wingnut election fraud conspiracies, right-wing extremist groups, and the ability to ignore facts we don't agree with.
Podcast listening in rural areas lags behind big cities
We regularly report about the ubiquity of podcasts, which leads to the mistaken impression that regular podcast listening is a habit adopted by Americans everywhere. But a recent PodNews article reports that monthly podcast listening in America’s small cities and rural areas lags listening in both large cities and suburbs by about 25 percent.
For new and aspiring podcasters, there are opportunities and audiences primed for a podcast that appeals to them. Clearly, there are opportunities in rural areas and small cities.
Earbuds Founder organizes podcasters to protest
In light of the U.S. Supreme Court's decision to overturn Roe, EarBuds founder Arielle Nissenblatt and a group of podcasters and writers have organized a host-read ad campaign to stand in opposition. Learn more here.
Podcast Besties Founder says "Let's Talk Bodily Autonomy"
Check out Podcast Besties here.
Comments
Post a Comment
Thank You for your input and feedback. If you requested a response, we will do so as soon as possible.