Seven Insights From Spotify Fan Study; "Preconceived"On TV's Survivor; "Vanishing Postcards" On Tulsa Race Massacre

 Spotify details seven key insights from fan study

 In celebration of International Podcast Day, which was September 30th, Spotify introduced its first-ever Fan Study for podcasters, a collection of seven insights about fan listening behaviors. The stated aim is to equip podcasters with data-driven insights that could help them make more informed decisions about how to connect with global audiences and, ultimately, grow their show.  

  

You can check out more details on the Fan Study: Podcast Edition microsite HERE. Here are the seven insights:

 

• Gen Z's podcast discovery is growing at more than twice the rate of other age groups.
• Even the smallest podcasts often have listeners from around the world. On average, a show with 30 listeners has users from five different countries, and, for every 10 listeners gained, at least one will come from a different country. 
• Comedy is the most popular genre globally, but fan favorite genres vary widely across regions. For example, we see that compared to other regions, Latin America loves Fiction podcasts, while the US and Canada over index lean towards Kids & Family and the Asia Pacific over indexes on Religion & Spirituality shows. 
• Fandoms overlap across podcast categories, and the crossover can be surprising. For example, 31% of Arts listeners also listen to Comedy, however only 18% of Comedy listeners also tune in to Arts podcasts. 
• Episode completion rate* varies from genre to genre. Listeners may be willing to spend time digging into a True Crime mystery from start-to-finish or tuning in to catch the highlights of a Tech podcast. Depending on the genre, shorter isn’t always better.

• Fans who follow your podcast will listen to 4X the number of episodes. 
• On average, the biggest growth in listenership happens within the first four months. 

 Preconceived Podcast Interviews Winner of Survivor TV show

 As a podcast, Preconceived exists to question the current state of affairs. Why are we groomed to accept norms as they are? Are we all destined to go to school, find a stable job, get married, have kids, then enjoy our retirement and older age? Do we hold certain beliefs because we value them, or because someone else told us to?

By challenging the paradigms that shape our world view, we discover what we want and why life is worth living. Yes, agency can be overwhelming. 

"But when we simply ask the question 'why', we are free to take control and live our most authentic lives," explains Zale Mednick, the podcast's host, who is a Canadian ophthalmologist with an eye and ear for insightful interviews.

This week's episode deals with one of the first and maybe the most iconic reality TV shows. That's CBS's Survivor. On the podcast episode, Mednick interviews Todd Herzog, the winner of Survivor's 15th season. On the podcast, Herzog explains how he won, his transition back to society, and opens up about his battle with addiction.

 Check out Preconceived here.

 

Vanishing Postcards podcast visits site of 1921 Tulsa Massacre

  Vanishing Postcards is billed as a "podcast for backroad wanderers." In the podcast's first season, which began in April 2022 and ended in October, creator and host Evan Stern traveled the backroads of Texas, his home state.

Season two episodes launched on June 9 and are focusing on the legendary Route 66.

As writer John Steinbeck once said of Route 66, "People don't take trips. Trips take people." 

On Route 66, Stern has visited the museum built in Tulsa in remembrance of that tragic day, a rock art ranch in Winslow, Arizona, and Native American lands and inhabitants in Quapaw, Oklahoma, and Gallup, New Mexico. 

Check out Vanishing Postcards here.