Podfluencer Society Podcast: Helping Podcasters With Their Brand & Business

Imagine that you run a podcast that helps existing and aspirational podcasters. Here is the pitch for the podcast to help other podcasters.

"Calling all podcasters (& aspiring podcasters too)! After over a decade in Nashville managing the careers of celebrity musicians, your host Angie Griffith now has a mission of helping YOU to dream bigger, think outside of the box, and create a THRIVING business with your podcast at the center of it all. Tune in each Monday for a mix of solo episodes, guest interviews, and even recommendations for other podcasts that can help you along on your creator journey - and walk away with 4 things to keep you inspired and moving forward as a podcaster."

In essence, your business and podcast helps other podcasts grow, change, achieve their business objectives, adapt, and improve. 

Now imagine that you're prescient enough to take your own advice and change, adapt and improve.

And that's exactly what Angie Griffith is doing with her successful 4 Things For Your Podcast. She's rebranding.

Change is good, but it can be scary. But Griffith knows exactly what's she doing with this rebrand. 

Starting April 18th, 4 Things For Your Podcast becomes Podfluencer Society.  It's the perfect portmanteau that describes successful podcasts and their influence on our society.

Griffith connects the following mission statement with her rebranding.

"A podfluencer is building a thriving brand and business, with their podcast at the center of it all."

Consider that it took millions of dollars for Facebook to come up with the "blah" and inscrutable Meta as its rebranding. Or Dunkin' Donuts, who decided in a meeting, "let's drop donuts from our name and call it a rebranding. Who wants donuts for lunch?"

By contrast, Angie Griffith relied on her natural creativity and experience in the podcasting field.

Griffith's new show, Podfluencer Society, will live on the same feed,  and will share insights from top industry leaders across podcasting, the creator economy, the entertainment business, and more, with topics including launching, marketing, monetizing, mindset, and beyond.

To celebrate the rebranding, Griffith has launched four episodes that announce the news, share her learnings of the past year and her reason for rebranding, and an interview with Allie Reeves of All In with Allie about how to know it’s time to rebrand your podcast and what to do from there.

Since Griffith began her podcast for podcasters, she has cast a wide net for topics for her show. For example, in February, she released an episode, How to Become an Expert Rambler (and not say "um" so much.) with Maggie Sturgis. Last October, Griffith released an episode about money-saving tax tips for podcasters. These two episodes demonstrate how she can maneuver seamlessly from podcasting basics to the intricacies of a topic such as taxes. 

That's a tightrope that has sent too many podcasting shows spiraling into obscurity. 

Griffith's episode about making money with a tiny audience is a must-listen. So many times I speak to podcasters who say they want to be the next Joe Rogan, Roman Mars, or Audie Cornish. Griffith's point is: "you can be yourself and still make money at podcasting."

Angie Griffith ventured into building her own brand and business in podcasting in March 2021, after spending over a decade in the music industry and spearheading the launch of a Podcast Division at an elite artist management firm. Through her extensive experience in high-level entertainment, she offers a unique and valuable perspective to her audience of “podfluencers,” a term she coined to describe content creators, reality television personalities, and other influencers who are building thriving brands and businesses, with their podcast at the center of it all.

Griffith was selected by Apple Podcasts for inclusion at the top of their curated list of Best Podcasts For Podcasters, nominated for TWO 2022 People’s Choice Podcast Awards, and featuring a wide variety of industry thought-leaders and noteworthy guests, her newly rebranded Podfluencer Society podcast shares insights from top industry leaders across podcasting, the creator economy, the entertainment business, and more, with topics including launching, marketing, monetizing, mindset, and beyond.

Angie Griffith was a multi-stage presenter and featured panelist at the 2023 Podcast Movement Evolutions conference in Las Vegas and has been featured in various industry-leading summits and podcasts, including Capsho's Grow My Podcast Summit, Buzzsprout's Podcasting Q&A, Podcast Growth Hacks by PodInbox, NashvilleVoyager Magazine, and many more. 

She is the founder of the Podfluencer Collective podcast network and offers various free resources, service-based offers, and digital products to guide her audience as they strategically develop their podcasts, cultivate meaningful communities around their brands, and build sustainable businesses through podcasting.

You can learn more about Griffith's offerings at: https://beacons.ai/theactualangie

If you are an experienced podcaster searching for ways to increase visibility, downloads, and monetization, check out Podfluencer Society. And if you're just starting out, planning your eventual podcast, then check out Podfluencer Society. 

And if you're not a podcaster but a podcast fan who wants to know the secret sauce to make a successful podcast, then check out Podfluencer Society. 

Finally, Angie Griffith is clearly worthy of being called a Podfluencer, as are many other podcasters. I certainly am not, especially after three failed podcasts. So from now on, I will call myself a podcast wannabe or a "Podabe."