Pod-Alization: iHeart & LinkedIn Link Up; The Real Great Gatsby: For Hallmark Christmas Movie Fans

iHeart & LinkedIn announce podcast partnership

iHeartMedia and LinkedIn have announced a strategic partnership that will leverage iHeartMedia's extensive infrastructure and distribution capabilities and LinkedIn's global community of more than 930 million members, to introduce new offerings to the business podcast space. LinkedIn also offers a space for communities to continue the conversation and engage with each other across a variety of content experiences on the platform, including Posts, Newsletters, and Live Events, all within a trusted, safe, professional context.

Key elements of the partnership include:

Launching New Podcasts: LinkedIn and iHeartMedia will collaborate to produce new shows for the LinkedIn Podcast Network and will monetize these new podcasts, connecting brands to important conversations in the professional space.

Collaborating with Leading Industry Podcasters: LinkedIn and iHeartMedia will partner to license leading business and B2B podcasts, offering a differentiated promotional playbook to help them grow and monetize their content.

Enhancing Resources for Emerging Podcasters: LinkedIn and iHeartMedia are teaming up to offer new resources for niche and emerging business podcasters. With this partnership, qualifying podcasters will gain streamlined access to LinkedIn’s tools, best practices, and coaching, and to iHeart’s hosting, distribution, monetization services, while receiving co-branding opportunities from the LinkedIn Podcast Network and iHeartMedia.

Courtney Coupe, Head of Original Programming at LinkedIn, said, “We are excited to partner with iHeartMedia to bring a new level of connection and conversation to the podcast space. Whether it’s around negotiation, the latest disruption in tech, or job seeking, our members have shown us they are hungry to listen and discuss these professional topics. By combining the scale of LinkedIn’s professional platform and iHeart’s reach and resources, we can offer podcasters a truly unique experience and build the communities and conversations that we know our members crave.”

Conal Byrne, CEO of iHeartMedia Digital Audio Group, said, “iHeartMedia is thrilled to team up with LinkedIn to help propel professional conversations through the podcast space. The combination of our vast reach and industry resources and expertise with LinkedIn’s professional network will allow us to bring a new level of innovation and growth to the communities’ business creators care about most.”

All podcasts on the LinkedIn Podcast Network will be distributed through iHeartPodcasts.

The REAL Great Gatsby

 Remus: The New Bootleg King is a new podcast from Karen Abbott, New York Times-bestselling author. Listeners will be invited into the world of George Remus, a teetotaling bootlegger, erudite madman, and a real-life inspiration for Jay Gatsby.

His wife, Imogene, was his crown jewel. Together they ruled their empire from Cincinnati, bribing officials and living a life of luxury. But Remus’ world came crashing down when a pioneering prosecutor named Mabel Walker Willebrand went after him, his wife betrayed him, and he was sent to prison. It sent Remus spiraling into madness—with deadly results.

Tune in Tuesdays.

 A Podcast For Hallmark Christmas movie fans

Okay, you are given permission to make fun of me. Yes, I enjoy Hallmark Christmas movies. My favorites are The Christmas House, Next Stop Christmas, A Timeless Christmas, and Christmas With The Darlings.

Can you blame me? Election deniers? Vaccine deniers? Insurrection deniers? Racism deniers? I need a break from reality. Say hello to Hallmark Christmas movies. Where society's blemishes are well hidden, and everyone gets along.

  Hallmark Junkies is the podcast perfect for any Hallmark Christmas movie fan. Join Kerri Carpenter, a published romance author, industry insider and Hallmark super-fan, and Jenny Mitchell, Kerri's best friend and certified Hallmark junkie, as they review these movies. 

In 2022, iHeartMedia and Seneca Women, a global women’s leadership platform, announced the first-ever Seneca Women Podcast Academy, a program designed to help amplify the voices of women in podcasting.

The inaugural class consisted of 10 winners from iHeartMedia’s nationwide initiative, “Seneca Women to Hear: The Search For the Next Great Female Podcasters,” which set out to find the next breakout female podcast stars. The Seneca Women Podcast Academy helped these winners develop and launch their own shows on the Seneca Women Podcast Network, distributed by iHeartMedia.

The six-week intensive program kicked off in May and included one lecture per week with direct access to industry-leading mentors, all women who are at the top of their respective fields in podcasting.

These workshops were led by established podcast hosts, producers and executives, allowing the winners to gain valuable information about all aspects of the podcast business including development, sound engineering, distribution, marketing, sales, and overall operations. Creators also received a stipend and top-of-the-line audio equipment to produce episodes of their shows, which will all become part of the Seneca Women Podcast Network.

Carpenter and Mitchell were attendees at the Seneca Women Podcast Academy and launched this podcast via that program. 

Right now, Hallmark is doing a Christmas In July event with Christmas movies playing while the country bakes in the heat and the humidity. I think it's even hot and steamy at the North Pole,

You’ll hear Kerri Carpenter and Jenny Mitchell break down the Hallmark Christmas movies you can’t get enough of—all the old classics plus the new movies coming out this year.  Their first episode explores the movie "Christmas Under Wraps" with Candace Cameron Bure.

 Don’t miss out on “Hallmark Junkies” premiering every Thursday.

 

Graphic of headphones over a podcast mic with a frequency wave in the background

 

 

 

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