ABC Audio has announced an exclusive, multiyear podcast advertising deal with Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace connecting ad buyers and content creators.
According to ABC Audio, "This strategic partnership will position our award-winning podcast portfolio for continued growth."
“ABC Audio’s podcast business is flourishing, and we’re poised to make several exciting content announcements this fall,” said Liz Alesse, vice president of ABC Audio. “We’re thrilled to have AdvertiseCast in our corner as we expand our podcasting footprint even further and take this business to new heights.”
ABC Audio’s diverse library of podcasts features ABC News’ flagship daily news podcast “Start Here,” winner of the Edward R. Murrow Award for Excellence in Sound in 2022 and 2023, as well as “Reclaimed: The Story of Mamie-Till Mobley,” which won the 2023 Edward R. Murrow Award for Podcasting. ABC Audio also offers listeners a robust true-crime collection that includes “The King Road Killings,” “Truth and Lies” and “20/20.”
ABC Audio is part of a podcasting network, along with partners at ESPN, National
Geographic and Marvel. The growing podcast portfolio includes ABC News’
flagship daily news podcast, “Start Here,” as well as the critically
acclaimed, chart-topping hits like “The Dropout,” “Reclaimed: The Story
of Mamie Till-Mobley,” “In Plain Sight: Lady Bird Johnson” and “The King
Road Killings.”
In addition to its library of original podcasts, ABC Audio collaborates with partners across The Walt Disney Company to create the recently announced “Disney’s Frozen Podcast: Forces of Nature,” a first-of-its-kind audio extension of the classic film created in partnership with Disney Publishing Worldwide and Disney Animation Studios.
“We are excited to embark on this strategic, exclusive advertising partnership with ABC Audio, a true icon in the media industry,” said Dave Hanley, chief revenue officer of Libsyn’s AdvertiseCast. “By combining our expertise in podcast advertising with ABC Audio’s authoritative voice and content, we are confident that this partnership will deliver unparalleled value to listeners and advertisers alike.”
AdvertiseCast will offer advertisers a combination of host-read and programmatic options that will be seamlessly incorporated into ABC Audio’s podcasts.
No, Olaf will not be selling snow shovels or ice melt.
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