Leverage Your Podcast: Helping Entrepreneurs Via The Power Of Podcasting

In July 2024, Leverage Your Podcast, which began in early 2016, won the Ear Worthy Award for Best Podcasting Success show for 2024.

Created and hosted by Lyndsay Phillips, who is the CEO of Smooth Business Podcasting, Leverage Your Podcast isn't necessarily a show for podcasters but for entrepreneurs and lifestyle business acolytes who wish to learn how to use a podcast to promote, grow, and brand their business. 

Large companies have been polishing their brand via podcasting for several years, with“The Message” by GE, “The Sauce” by McDonald’s, “Innovation” by Johnson & Johnson and, my favorite, "Inside Trader Joe's," which is close to 80 episodes. 

Phillips, who is a speaker, guest expert, and creator of the Podcast Leverage System, is your mentor as listeners soak up her wisdom and that of her guests.

This show is for podcast hosts and guests, bringing insider secrets from podcast industry experts and entrepreneurs who have created a successful lifestyle business through podcasting. 

Here's what Ms. Phillips has to say about her podcast: "We’ll cover all parts of podcasting – guesting, advertising, launching, producing, promoting, leveraging plus share tips on how to leverage podcasts further to boost visibility, position authority, create content, monetize and simply grow their business."

It's a successful strategy, many businesses are following. For example, in Southern New Jersey, Suite Recording, an audio and video podcast recording studio in Mount Laurel, New Jersey, hosts a podcast by a local insurance company to brand and grow their business while offering listeners valuable content about their purchasing decisions in the industry. 

"Our client wants to reach out to its customers and found podcasting is a valuable avenue for communication," says Suite Recording co-owner and sound engineer Joe Gangemi.

While growing a successful Content Marketing Agency, and launching a ton of podcasts (including her own), Phillips quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client and generates leads. 

Lyndsay Phillips has been featured on MSN, NBC, Fox, published in Huffington Post, Daily Business Post and Go Solo, guesting on podcasts like John Lee Dumas’s Entrepreneurs On Fire and Joe Fairless’ Best Podcast Ever, and has shared her expertise on numerous stages including Podpros & Podfest (getting a Guinness World Record!) and her highlight was sharing the stage at Service Business Edge with Mike Michalowicz and Jay Abraham. 

Phillips admits, "I love helping entrepreneurs build their authority and increase visibility through the power of podcasting with her Podcast Leverage System."

I've listened to a number of episodes and found Phillips to be an excellent host, both as a narrator and interviewer. She has loads of energy. She excels at explaining complex topics, and she's an excellent motivator.

The episodes are short enough to consume quickly and still have plenty of valuable content. Phillips, as a narrator, discussed the "5 Podcast Promotion Mistakes To Avoid" and was superb in organizing and dispensing valuable advice. I won't steal her thunder and tell you the five mistakes. However, Phillips wisely advises to "be strategic and consistent and create content that achieves one or all three of these goals: interests a listener, solves a problem for them, or stimulates their interest."

My favorite episode is the September 2nd show with Travis Albritton, head of marketing at Amaze Media Labs. Albritton has solid advice about how to use trailers to get more listeners and subscribers, and how to look at statistics to help understand your audience. On the episode, listeners can learn how to leverage a podcast trailer, why podcasts need a trailer, and then how podcasters should measure success by properly interpreting analytics. 

As an interviewer, Phillips shines and feeds off the energy of her guest. She listens well (an underappreciated skill for a podcast host), and she asks thought-provoking questions. You know, the type of questions that you say, "Hey, I would have asked that if I was there."

There are thousands of podcasts that assist aspirational and current podcasters with podcasting tips and strategies. They include the superb In and Around Podcasting with Danny Brown.

Lyndsay Phillips has discovered the prefect niche between being a podcasting tip show and a business improvement show. Her podcast accomplishes both goals with one superb podcast.

Check out Leverage Your Podcast. Lyndsay Phillips is a natural as a teacher, coach, motivator, and business expert. She can help your lifestyle business through podcasting.