New Podcasts: A New Podcast Discoverability Tool

How can I accurately describe podcast discoverability? When you find a new podcast you love, it's like winning the lottery, although without the money part, or discovering that your student loans have been paid by a benevolent billionaire. It's a great feeling, like ASMR, but without the weird whispering.

Just like with a lottery, the odds are high indeed at finding the podcast you're looking for or don't even know exists. That's why a podcast that introduces listeners to promising podcasts is such a valuable tool in the podcasting universe. 

 New Podcasts, sponsored by Audiencelift, releases trailers for new and noteworthy shows. Audiencelift promotes podcast trailers to thousands of listeners on relevant pages in websites like The New York Times, Yahoo!, HGTV and ESPN. Audiencelift uses Cloudflare to verify that only real humans see the podcast details, so indie podcasters don't pay for bots and AI scrapers. Audiencelift can even send notifications to the podcast's new listeners, each time they release a new episode.

To be clear, New Podcasts doesn't release a trailer of the show, but the links to the entire catalog that a podcast has available.

Here's an example of one of their recommendations. Guns Unpacked, a podcast by Arizona State University (ASU) and 2022 MacArthur fellow Jennifer Carlson, returns for a second season. Co-hosted by Alex Young, the show hopes to interrogate, elevate, and engage the terms of the gun debate as it stands today in the United States. The second season feature discussions with scholars, journalists, and creative writers on topics ranging from the social history of hunting to the impact of US gun culture on Indigenous women.

Here's another example, spotlighting Podnews Weekly Review, a recent winner of an Ear Worthy Award for excellence in podcasting. 

For podcasters,  New Podcasts can be a valuable marketing tool. For podcast listeners, New Podcasts can be a constant source of new podcast possibilities. 

We found a podcast that was so promising that we've drafted a review to be published this week on Ear Worthy. 

The First Degree takes audiences beyond the headlines and into the lives of people directly impacted by crime, the friends, family, neighbors, and coworkers forever changed.

New Podcasts by AudienceLift can support indie podcasters and operate as a discoverability tool. It can also offer podcast listeners a Pu Pu Platter of superb podcasts that can give you hours of listening pleasure. 

Here's another example.

What are you really thirsty for? The Big Drink Rethink is a podcast for anyone questioning their relationship with alcohol - whether you want to quit, drink less, take a break, or simply explore the role alcohol plays in your life. It's hosted by the coach and author Anna Donaghey, and features expert guests, real stories, and practical strategies, this podcast offers a refreshingly smart, nonjudgmental space to reflect, grow, and explore the life you want.

"There’s more to podcast discovery than simply finding content, though. The discovery process doesn’t end when a listener lands on your show, looks over your description and episode titles – or even when they hit play," says The Podcast Discovery Survey. 

A new discoverability tool like New Podcasts can help indie podcasters be found amid the chaos of podcast overcrowding, but it's up to indie podcasters to provide a product that will attract and retain listeners.