The Bad Therapist Show Rebrands

It isn't only products that can rebrand. Podcasts can, too. They do so to reset the visual look of the show, the hosting lineup, or the focus of the show. 
 

The Bad Therapist Show, the podcast hosted by therapist business coach and former six-figure private practice owner, Felicia Keller Boyle, LMFT, has announced a full rebrand highlighted by a new podcast cover art. The artwork is the visual heart of the relaunch. It captures the show's mission through the three personas of the host herself: the therapist in the office, the business owner, and the human first. The Bad Therapist Show advocates for listeners to not have to choose between any of the three.

Felicia Keller Boyle explains: "The new visual brings a sharpened focus. It speaks directly to established solo and group practice owners with an elevated conversation: how successful therapists can keep growing without sacrificing the lives they're working so hard to build.
Rebranding mid-June during summer when many entrepreneurs take a natural pause to step back and review their businesses, the rebranding invites established therapists to ask bolder questions than 'how do I grow?' It challenges them to reflect on whether the business they’re
building is actually offering them the life they want."

Boyle continues: "Three years ago, I started this show to help therapists build businesses they didn't have to escape from. But the goalpost has shifted as we’ve grown. The therapists showing up now are more successful, more self-aware, and ready for a bolder conversation. This rebrand is my commitment to meet them there — with real talk about scaling, profitability, leadership, and what it means to build a practice that funds the life you actually want." 

Each of the three personas in the artwork point to one of the show's core pillars:
● Business Growth: scaling, profitability, leadership, and strategy.
● Leadership & Identity: becoming the CEO and leader the business requires.
● Lifestyle & Freedom: building a business that creates more life, not less.

Together, the personas embody how Felicia Keller Boyle questions "good therapist conditioning": the belief that a therapist's own needs should always come last. The rebranding replaces that belief with a CEO mindset that looks at freedom, profitability, and personal fulfillment as compatible goals rather than competing ones.

Each week, Felicia opens honest conversations about private practice growth, marketing, money, boundaries, identity, and the realities of running a therapy business, specifically for owners who have already achieved success and are asking what comes next.

Through her Liberated BusinessTM method, coaching, and courses, Felicia Keller Boyle has helped hundreds of therapists step into their role as CEOs, increase profitability, and create multiple income streams. The rebranded podcast extends that work to a wider audience of established practitioners.

The Bad Therapist Show is a resource for therapists to learn how to grow profitable practices, create more freedom and build lives they actually enjoy. Hosted by Felicia Keller Boyle, LMFT, the show challenges the belief that therapists have to choose between helping people, making money, and enjoying their lives. 

Each week, "you hear honest conversations about private practice growth, marketing, leadership, money, boundaries, identity, and the realities of running a therapy business."

 The Bad Therapist Show is another example of leveraging what podcasting does best -- communicating to a niche audience effectively and with a strong focus on the target group -- in this case, therapists in practice.

Boyle is a solid host with an engaging voice and manner. It sounds like she cares, which I'm sure she does. The episodes are concise, with strong sound quality, and episode titles --  5 Questions to Ask Before You Spend a Dollar on Branding -- that are focused and easy to understand. 

A word of warning that there is another show -- Bad Therapist -- with an obviously similar title. That show examines the shadow side of the mental health industry, exploring the charlatans, opportunists, and "therapy speak" trends that have populated psychology over the last two centuries It is co-hosted by Ash Compton, a psychotherapist, and Rachel Monroe, a journalist. Both hosts are strong advocates of therapy but outspoken critics of those who abuse or exploit its insights. Their most recent episode is about Dr. Phil. Need I say more about exploitation?

Kudos to Doctor Felicia Keller Boyle of The Bad Therapist Show for launching a rebranding. That's always somewhat risky, but in this case, I believe it will pay off for the host and the audience.