Spotify continues its expansion into the podcasting space, this time with social media and lifestyle influencers.
Spotify is excited to announce their latest content deal with the internet’s longtime favorite comedic personalities and fashion & lifestyle icons Rickey Thompson and Denzel Dion for an upcoming podcast series. Thompson counts 5.9 million followers on Instagram and Dion has 1.8 million Instagram followers.
The two stars, who first found internet fame by way of Vine, Instagram, YouTube and TikTok, join a long list of content creators that have come to Spotify for the opportunity to develop original content that resonates with hundreds of millions of global listeners, including Lele Pons and Addison Rae.
Set to premiere later this year, the podcast will feature hosts and best friends Rickey Thompson & Denzel Dion as they share personal stories from their week, dish on pop culture, fashion & music and engage with fans by giving them advice.
“I am so excited to have partnered with Spotify on this podcast,! says Rickey about the eventual deal. "My friend Denzel and I have always dreamed of having a podcast, and the fact it’s with Spotify is the cherry on top! I can’t wait to start this journey and I couldn’t be happier!”
Dion echoed those sentiments, saying, "I’m so ecstatic to have Spotify as a partner for our podcast, it feels like family. Rickey and I are ready for this new adventure. I can’t wait for us to speak our unapologetic minds and most importantly have fun while doing it!”
"It seems clear that Spotify's podcast content strategy is to offer its listeners a wide range of audio on topics as diverse as lifestyle to politics," says podcast consultant George Witt.
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