One of the strengths of podcasting is its ability to narrow cast to a specific audience. There are, for example, multiple Games Of Thrones podcasts, even though the HBO series ended over a year ago. Also, a quick trip around any search function in a podcast app will unleash countless shows that focus on video games. World Of Warcraft (WoW) seems to spawn podcasts all the time.
Not to be outdone, Spotify has announced its newest podcast - in partnership with Riot Games, the video game developer behind one of the biggest esport franchises in the world, League of Legends.
Debuting May 20, Rift Reaction is a weekly podcast that will cover trending news in the world of LoL Esports, including all of the big moments from MSI to Worlds and League of Legends All-Stars. Hosted by Travis Gafford and Emily Rand, the new 40-episode series will react to the biggest breaking stories -- from rule changes, player movement, execution of tournaments, social issues and more.
In addition, the podcast will offer listeners the chance to join the conversation with interactive polls and a Q&A.
Rift Reaction follows the 2020 announcement that Spotify and Riot Games would be joining forces for a first-of-its-kind multi-year partnership - with Spotify now the official—and exclusive—audio-streaming partner for League of Legends Esports global events.
In addition to the new series, Spotify and Riot Games launched the Official League of Legends Esports hub - featuring new and existing music, podcasts, and playlists inspired by the gaming community, like Official League of Legends and Road to Worlds 2020 playlists and Untold Stories: Top Moments from Worlds - a 9-episode series leading up to the 10th League of Legends World Championship this past fall.
In the first episode -- Let's Get Ready To Rumble -- co-hosts Travis and Emily discuss the Rumble stage of MSI, why C9 failed to advance, and look ahead to the knockout weekend’s games and give their predictions.
Available exclusively on Spotify, you can listen to the first episode of Rift Reaction here and tune in for new episodes every Wednesday.
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