It's been a common refrain among long-time podcasters and podcast listeners that independent podcasters are being shoved aside by large companies that are buying up networks, studios, and individual podcasts.
Ladies and gentlemen of the court, exhibit # 231.
Amazon has announced that it is purchasing exclusive advertising and distribution rights to popular true-crime podcast “My Favorite Murder,” as well as other shows from the Exactly Right Media network as it seeks to expand its audio advertising business.
“My Favorite Murder” was ranked No. 4 globally last week, according to Chartable. Comedians Karen Kilgariff and Georgia Hardstark started the show in 2016 and capitalized on the surging interest in true crime podcasts. In each episode, they talk about a murder or another true crime story. The company also distributes shows such as “The Murder Squad,” “Lady to Lady” and “This Podcast Will Kill You.”
The deal is akin to an agreement Amazon made for the comedy podcast “SmartLess.” Amazon Music and Wondery will offer new episodes of the podcasts for a week before they are available on other services, and the e-commerce giant has the exclusive rights to sell advertising for the shows from Exactly Right Media.
The episodes will stream ad-free on Wondery+, a subscription podcast service. Amazon also retains similar rights to new podcasts. More specific terms were not disclosed.
Amazon's strategy with these network deals is to control advertising inventory and use the one-week window to entice more people to make Amazon Music — or Wondery+ — their main podcasting app.
Buying the rights also ensures that a rival like Spotify doesn’t sever Amazon’s access to popular shows.
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