iHeart And Bloomberg To Launch Five New Podcasts

 Have you ever heard of a marriage of convenience? Here's a new one in the podcasting world.

  Bloomberg Media and iHeartMedia have announced its lineup of new original podcasts for 2022, featuring a mix of daily and weekly news programs and narrative-style limited series. 

These five shows will be the first podcasts to debut as part of a multi-year agreement to co-produce and distribute more than a dozen new original podcasts. The full slate of shows is distributed by the iHeart Podcast Network and can be heard on iHeartRadio and everywhere podcasts are available. 

 

The slate of upcoming podcasts for 2022:

- Bloomberg Crypto (Premiering June 2022): Bloomberg’s reporting team will tease out what’s actually important in the crypto conversation in this daily podcast. Led by Stacy-Marie Ishmael, the newsroom’s managing editor for crypto, Bloomberg Crypto will draw on reporters from every region around the globe and highlight credible voices in the industry. Expect informed discussions of everything from regulation to alt coins to the environmental impact of an asset class that is already changing the landscape of finance. 

Listen to the trailer for Bloomberg Crypto HERE.

- Bedrock, USA (Premiering July 2022): In a super-divided, pandemic-era America awash in conspiracies and misinformation, Bedrock, USA is about a group of people who didn’t like what they saw happening in their local governments, and decided to get involved – whether that meant holding a rally, recalling an official or storming their government with bullhorns and threats. Their stories show how far-right ideologies enter into local politics – sometimes quietly, other times at full volume. Hosted by Bloomberg CityLab reporter Laura Bliss, Bedrock, USA will be a limited series podcast about political extremism, small town life and the fight for democracy.

- In Trust (Premiering September 2022): In Trust will be a limited series about how members of one of the wealthiest families in Osage County, Oklahoma – home to the federally recognized Osage Nation – came to own more land in the area than anyone else. The series will uncover a massive transfer of wealth a century ago, out of Osage hands and into white ones – facilitated by the United States government -- and how the Osage Nation is fighting to reverse decades of land loss today.

- The Big Take (Premiering September 2022): Listeners will become immersed in the most urgent stories of the day – on business, markets, economics, finance, politics, technology and more – with The Big Take, a new daily podcast that will feature in-depth, original reporting from Bloomberg's journalists around the world. Hosted by Weston Kosova, The Big Take will take the audience behind the news to make sense of what's happening, and why it matters, with richly told stories that can't be found anywhere else. 

- Crash Course (Premiering October 2022): Hosted by Bloomberg Opinion senior columnist Tim O’Brien, Crash Course will bring listeners directly into the arenas where epic business and social upheavals occur. Every week, Crash Course will explore the lessons to be learned when creativity and ambition collide with competition and power -- on Wall Street and Main Street, and in Hollywood and Washington.

While these upcoming podcasts don't break any new ground editorially, they are in the topic wheelhouse for Bloomberg, with Bedrock, USA and In Trust the most intriguing.