iHeart Debuts A “Brand New” Podcast Series For And About Brands

  Do you love branding? Do you love marketing? Do you love the inside story on branding and marketing? Then Brand New is a podcast for you.

Last week, iHeartPodcasts announced the launch of a new bi-weekly, 10-episode series Brand New, co-produced by iHeartMedia and Brand New Labs. Brand New shifts from the interview format of most business, marketing and media podcasts and instead invites listeners in on a lively conversation between two of the marketing industry’s most dynamic and well-connected leaders: Marisa Thalberg and Steven Wolfe Pereira.

The c-suite co-hosts, who are also close friends, will tackle trending topics in the world of technology, entertainment, advertising, media and marketing, particularly through the lens of brands and the people powering them. 

Listen to episode one now HERE

Geared for industry insiders – from senior executives to those first working their way up the ladder – Thalberg and Wolfe Pereira’s professional and personal relationship, along with their unique insights and camaraderie, will distinguish Brand New as an industry must-listen series. Each week, they will be talk about a combination of “ripped from the headlines” issues combined with topics of ongoing interest, from why “brand” shouldn’t be a dirty word to what the c-suite doesn’t understand about marketers to what it takes just to be a good leader today. Season one of Brand New debuted its first episode featuring real marketers’ take on Cannes – what it was about, what it should be about, and more.

“Steven and I have had such varied experiences spanning start-ups to Fortune 50 companies and what we both share is a passion and love for this industry,” said co-host Thalberg. 

Recognized as an influential Chief Marketing Officer (CMO) in the world and inducted into Forbes’ CMO Hall of Fame for her tenures at Taco Bell, Lowe’s and The Estee Lauder Companies, Marisa Thalberg currently serves as the Chief Marketing and Communications Officer for SeaWorld Parks and Entertainment, Inc.

Steven Wolfe Pereira added, “We are not doing this to promote an agency or sell a product. Rather, we are driven to decode what’s happening in the world of brands, debunk some of the biggest misunderstandings about this industry, and hopefully inspire a next generation of marketers in this ever-changing world.”

Steven Wolfe Pereira is the Chief Business Officer of 3Pas Studios, the global entertainment company co-founded by the biggest Latino actor in the world Eugenio Derbez and his producing partner Ben Odell. Named by Adweek as one of the "50 Most Indispensable Executives in Marketing, Media and Tech" as well as one of LinkedIn’s Top Voices in Marketing & Advertising, he is also the Co-Founder and Chairman of Encantos PBC, the award-winning children's entertainment company, named by Fast Company as one of the World’s Most Innovative Companies.

“Podcasts are becoming the go-to platform for marketers who want to stay current,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia. “As the No. 1 podcast network, iHeart is excited to have Marisa and Steven join our growing suite of must-listen business podcasts.”

Marisa Thalberg and Steven Wolfe Pereira will serve as creators and executive producers for the podcast. David Thalberg, Nuria Santamaria Wolfe and Joseph Salvia will also serve as executive producers for Brand New Labs, which is a new media company founded by industry veterans Steven Wolfe Pereira and Marisa Thalberg to bring fresh perspectives, content, mentorship, and community, targeted to those both established and emerging in the fields of marketing, media, brands, tech, and beyond.

Brand New is distributed by iHeartPodcasts and episode one is available here.