Storytime with Legendary Jerry Podcast To Launch In Fall About Southern Rap Music

I have to confess that my knowledge of Southern rap music was meager. What I learned was that Southern hip hop, also known as Southern rap, South Coast hip hop, or dirty south, is a blanket term for a regional genre of American hip hop music that emerged in the Southern United States, especially in Atlanta, New Orleans, Houston, Memphis, and Miami—five cities which constitute the "Southern Network" in rap music.

The music was a reaction to the 1980s flow of hip hop culture from New York City and the Los Angeles area, and can be considered the third major American hip hop scene, alongside East Coast hip hop and West Coast hip hop. Many early Southern rap artists released their music independently or on mixtapes after encountering difficulty securing record-label contracts in the 1990s. By the early 2000s, many Southern artists had attained success, and as the decade went on, both mainstream and underground varieties of Southern hip hop became among the most popular and influential of the entire genre.

 Jerry Clark, a highly acclaimed and visionary music executive, has joined forces with iHeartPodcasts to launch "Storytime with Legendary Jerry." This podcast will offer a varied glimpse into the world of Southern rap music, featuring exclusive interviews and compelling discussions with industry icons and executives.

 Jerry Clark, renowned for his unparalleled expertise and contributions to the music industry, brings decades of experience to "Storytime with Legendary Jerry." Having played a pivotal role in the careers of numerous renowned artists, Clark has an unrivaled understanding of the Southern rap scene and its evolution over the years.

 "Storytime with Legendary Jerry" aims to provide listeners with an authentic and captivating exploration of Southern rap, delving deep into its rich history, influential figures, and groundbreaking moments. Aiming to obtain intimate interviews with seasoned executives such as Jermaine Dupri and Polow Da Don, as well as icons from the genre, such as Killer Mike, TI, Jeezy, Big Boi, and more, the podcast offers a unique opportunity to gain unparalleled insights into the creative process, industry dynamics, and the challenges faced by artists striving for success.

Jerry Clark has assisted in propelling some of the biggest names in urban music, helping to make Atlanta a hotbed in the culture.  Jerry is one of the industry’s most respected leaders, having worked with artists such as Killer Mike, Jeezy, Bone Thugs and Harmony, 8Ball & MJG, Three 6 Mafia and more. 

  Clark's partnership with iHeartPodcasts ensures that "Storytime with Legendary Jerry" will reach a vast audience of music enthusiasts and industry professionals, leaving listeners both informed and entertained.

 Commenting on the collaboration, Jerry Clark stated, "I am thrilled to embark on this exciting journey with iHeartMedia. This podcast is about celebrating the vibrant landscape of Southern rap and paying homage to the artists, executives, and visionaries who have shaped it. We will delve into the stories behind the scenes, offering listeners a front-row seat to the birth and evolution of this influential genre."

“At iHeart, we are passionate about music.  It’s the lifeblood of so many of our stations, so we are excited to launch a podcast that takes listeners on a journey into the history of Southern rap,” said Will Pearson, President of iHeartPodcasts. Southern rappers have had a strong influence on the genre, and this podcast will deliver a range of informative insights and never-before-heard stories from the experts and icons for our passionate music fans who are immersed in the culture.” 

 The "Storytime with Legendary Jerry" podcast is slated to launch in Fall 2023. Listeners can anticipate an exciting lineup of guests, including influential artists, producers, managers, and record label executives who have left an indelible mark on Southern rap.

 For more information about "Storytime with Legendary Jerry" and to stay updated on its release, visit iheartmedia.com/podcasts.