Pod-Alization: The Vanishing Point Premieres; Libsyn Inks Ad Deal With Two Podcasts

 New podcast, The Vanishing Point, investigates how five people from one small town went missing

From the creators of the award-winning investigative podcast, “Up and Vanished,” comes a new series, titled “The Vanishing Point.”

 Each year, more than 600,000 people go missing, yet most are isolated, one-off events. In some instances, however, the victims are linked by a key detail - the location of where they went missing.

 “The Vanishing Point” peels back the layers on Hoopa, California, uncovering how five people all went missing from the same location, and the commonalities between each of their cases. Hosted by Celisia Stanton (“Truer Crime”), the podcast takes a closer look at what factors make the location so susceptible to having people go missing, and how we can change it for the future - and save lives in doing so.

Libsyn announces ad deal with a health podcast and a true-crime podcast

 Libsyn has announced an exclusive advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and two new podcasts: “ReversABLE: The Ultimate Gut Health Podcast” and WRAL’s “The Killing Month August 1978.”

So why should this deal concern podcast listeners? Two reasons. First, the deal affects how your favorite podcasts may be handling ads during the show. Second, the deal impacts the financial health of podcasts, some of which may be a favorite of yours.

“Health and true-crime podcasts are surging in popularity among listeners, and the exclusive additions of ReversABLE: The Ultimate Gut Health Podcast and The Killing Month August 1978 offer advertisers two powerful channels to engage with these highly engaged audiences,” said Trevr Smithlin, Head of Publisher Relations at Libsyn's AdvertiseCast.

“ReversABLE: The Ultimate Gut Health Podcast,” hosted by Josh Dech, explores the profound connection between gut health and overall well-being. Scientific research suggests that many diseases may originate in the gut, and a majority of leading causes of death in the U.S. stem from chronic inflammatory conditions influenced by lifestyle and nutrition. In this podcast, Dech interviews renowned doctors and health experts to uncover the secrets of maintaining good health and understanding the pivotal role of the gut in our overall wellness journey. Discover how to stay healthy and unlock the mysteries of your gut.

In WRAL's gripping true-crime podcast that kickstarted this summer, “The Killing Month August 1978,” hosted by Amanda Lamb, listeners delve into the harrowing events surrounding the Johnston Gang. The story starts with the brutal murder of Robin and the attempted murder of Bruce Junior, illuminating the chilling reality of this criminal syndicate. As investigators piece together the puzzle, they uncover a horrifying truth: August 1978 witnessed a series of ruthless killings orchestrated to silence those connected to the gang, particularly family members who had dared to defy their code of silence. This podcast unravels a web of secrets, crime, and the unbreakable bonds within a deadly underworld.

Central to these partnerships is the integration of AdvertiseCast's advertising solutions into the “ReversABLE: The Ultimate Gut Health Podcast” and “The Killing Month August 1978” podcasts, encompassing both its host-read and Automatic Ads offerings. This allows the podcasts to seamlessly integrate programmatic ad revenues into their host-read programs. 

I know. It's advertising lingo. But it's actually a good thing. Otherwise, you get Malcolm Gladwell hawking stuff on his Pushkin podcasts like he's on an infomercial for Shake Weight or the ShamWow.