Podcasts have engendered TV show, movies, and other podcasts. But now, podcasts have launched toys? Could we see Roman Mars, Ira Glass, or Malcolm Gladwell dolls?
Maybe in the future, but right now, podcast studio Wondery (owned by Amazon), and award-winning makers of premium STEM toys,
Thames & Kosmos, have announced
a first-of-its-kind collaboration. The companies will debut an all-new
line of STEM toys and science kits inspired by the #1 science podcast
for kids and their grown-ups,
Wow in the World.
Launching at retail in Fall 2024, the Wondery Kids Wow in the World
toy line is designed by Thames & Kosmos and combines
classic science learning toys and engaging audio content to offer kids
and families a brand-new
way to play. The toy line further builds on Wondery’s stated vision, giving
fans new ways to engage with their favorite podcast shows.
Developed for kids ages 4+ (those who love science, and even those who think they don’t!) and their grown-ups, the Wondery Kids Wow in the World toy line invites kids to tap into their curiosity and connect to the world around them.
Ranging in price from $14.95 to $29.95, the toy line offers a strong value proposition with incredibly well-made products designed for replayability. Launching with the release of seven unique products—from a timeless volcano experiment kit with a twist to a high-flying air rocket that has a delightfully surprising “WOW!” factor—each toy incorporates durable, high-quality materials and open-ended play patterns and includes a classic science tool that can be used beyond the scope of the toy itself.
Each toy also features exclusive companion audio content from Wow in the World hosts Guy Raz and Mindy Thomas, and a complimentary 3-month subscription to Wondery+ for grown-ups to explore Wondery’s full catalogue. Available Fall 2024, the toy line will introduce kids to a range of STEM subjects including physics, geology, biology, and the natural world.
Created by Tinkercast and hosted by podcast influencers and New York Times-bestselling children’s book authors Guy Raz and Mindy Thomas, Wow in the World is a beloved part of family routines everywhere, and is forging ahead as the first kids and family podcast to deliver a full 360° lifestyle franchise.
The toy line joins a New York Times-bestselling book series published by HarperCollins, a sold-out live tour that meets fans across the country, and TinkerClass, the first-of-its-kind “podject” (podcasts & projects)-based learning that invites students in grades K-5 to listen, wonder, tinker and make. Additional Consumer Product partners will be announced in the coming months.
Nicole
Blake, Head of Franchise Development, Wondery, said, “Podcasts are the
perfect complement to families’ existing routines, whether it’s their
daily school commute, bedtime, and even playtime.
As the leading innovators in STEM toys, Thames & Kosmos was the
ideal partner to level up playtime by bringing together premium audio
content with physical toys for the first time to offer a truly unique
play experience.
“As a
toy company rooted in sparking curiosity, imagination, and a genuine
love of learning, we are thrilled to work with Wondery to develop a toy
line based on
Wow in the World,” said Andrew Quartin, CEO, Thames & Kosmos.
Ted McGuire, President, Thames & Kosmos, added, “At Thames & Kosmos, we pride ourselves on pushing the boundaries of STEM learning through play and wanted to take this opportunity to level up classic products and play patterns in a whole new way with toys that kids will learn something new from every time they play with them. We really feel like we’ve achieved that with these new products and can’t wait for kids’ reactions this Fall.”
Wondery says: "Listen every Monday as Guy Raz and Mindy Thomas share stories about the latest news in science, technology, and innovation that tickle our funny bones and make us all say "WOW"!
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