The Deal Sports Podcast Welcomes WNBA-Great Sue Bird

Sports podcasts are apparently a must-have show for any decently-sized podcast network these days. Current, former, and wannabe athletes all seem to have shows. One benefit of this sports podcast lollapalooza is that women's sports are receiving much more coverage than ever before and with female sports podcasters.

 On the latest episode of Bloomberg’s video podcast The Deal, hosted by Alex Rodriguez and Jason Kelly, the co-hosts sit down with former WNBA player and Seattle Storm co-owner Sue Bird to discuss her growing media empire and the explosion of women's sports. Bird tells the hosts how she has built her investment portfolio, why her company’s viral t-shirt is about more than just a meme and why timing is so important for her big decisions on and off the court.

CLIPS:
Bird shares how she sees the WNBA going forward and says women’s sports isn’t going anywhere so why not invest in something like that?

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Bird explains what “pink it and shrink it” means and why there’s a gap in merchandise in women’s sports.

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Listen to the full podcast episode HERE.

See HERE for a link to Jason Kelly’s article about the interview with Bird, who discussed building a women’s sports ecosystem.

The Deal brings together A-Rod Corp CEO and owner of the Minnesota Timberwolves and Lynx, Alex Rodriguez, and Bloomberg’s veteran business journalist, Jason Kelly to explore the stories behind the biggest deals across industries. Alex and Jason exchange notes with athletes, entertainers, and executives about the deals that shaped their careers in sports and business. They dive into team ownership, investment philosophies, missed opportunities, and more.

In the fall, Rodriguez told The Hollywood Reporter: “Dealmaking in sports, media and entertainment requires a strategic vision and nuanced execution to compete in such a crowded space,” Rodriguez said. “Jason brings his experience as a seasoned journalist and I share what I’ve learned from the best in sports and business. Our show will welcome iconic figures to provide insights that you won’t hear anywhere else.”

Guests this season include David Rubenstein, Adena Friedman, Marc Lasry, Ted Leonsis and more. Watch the trailer for the series HERE and catch up on previous episodes HERE, with guests including Maria Sharapova, Michael Strahan, Derek Jeter, Serena Williams and more.

New episodes of The Deal drop Thursday mornings, wherever you get your podcasts. The video version streams on Bloomberg.com, the Bloomberg app, the Bloomberg Originals channel on YouTube and on Connected TV (CTV) devices.

There always will be those who remember Alex Rodriguez's steroid scandal, especially since he was one of the best baseball players of his era. As a podcast host, however, he's accomplished and sharp.