Everything They Don't Tell You Podcast: Business And Personal Development Show

 

 

 

 The Everything They Don't Tell You podcast (formerly known as the Blue Is The New White podcast) is a candid business and personal development show hosted by entrepreneur and author Josh Zolin. The podcast skips surface-level tips to explore the raw mental, emotional, and human challenges behind scaling a business and leading a team. Rather than focusing purely on strategy, it tackles internal battles like identity, health, burnout, and emotional pressure, operating on the T.R.U.T.H. framework (Time, Responsibility, Understanding, Tenacity, Humility).

The show features in-depth conversations with founders, CEOs, and industry experts, and is ideal for growth-minded leaders who want to scale their businesses without losing themselves in the process.

Josh Zolin is a former stuntman turned nationally recognized entrepreneur, keynote speaker, and founder of BITNW Academy. As CEO of Windy City Equipment (WCE, Inc.), he scaled the company to more than $12 million in annual revenue, earning a spot on the Inc. 5000 list of fastest-growing companies in America multiple years in a row.After rising through the field himself, Josh became CEO at 27 and transformed WCE from a small family-run operation into a scalable, multi-market service powerhouse known for its culture of respect, communication, and results. 

His approach emphasizes soft skills, coaching, and systems just as much as technical skill - creating a company where both technicians and customers feel valued.

That approach is what I admire and recommend about the show. Mr. Zolin recognizes the power of softer skills in life and business. Many of his topics such as creativity, 

He’s also the author of Blue is the New White, a groundbreaking book that challenges outdated perceptions of success and champions the value of skilled trades. The book has been adopted into over 100 high schools across the country, helping shape the next generation of workforce leaders and opening young minds to new career possibilities.

The show has produced over 300 episodes, with most shows averaging a bit over one hour. Interestingly, after 200 episodes of his Blue Is The New White podcast, Josh Zolin rebranded. 

In August 2025, Mr Zolin announced, "It's time to say goodbye to the Blue is the New White Podcast"

He continues: "When I started this podcast, I had one goal: to shine a light on the incredible power of the blue-collar world and to help business owners and tradespeople realize their full potential.... What I didn't expect was how much this show would give back to me. I'm beyond grateful for the friendships built, the partners gained, the incredible guests who've shared their stories, and the loyal listeners who turned every episode into a stepping stone for something bigger.

This isn't just a rebrand. It's a new mission. It's about digging deeper into the truths of building a business, becoming the leader you need to be, and growing into the person capable of supporting it all.

Expect long-form conversations, high-profile guests, and practical insights that cut through the noise.

One of my favorite episodes is from June 9th -- Morgan Haynes: The Leadership Style Most CEOs Are Afraid To Use. In that show, Morgan Haynes, the CEO of Tribal Health, joins Josh Zolin for a raw conversation about leadership, identity, alignment, and what feminine leadership really means. This is not a conversation about gender.

It is about the traits leaders are often taught to suppress: empathy, intuition, vulnerability, softness, and emotional honesty. Morgan breaks down why those traits can become powerful tools when paired with candor, accountability, and mission-driven execution.

Another episode that breaks the "all or nothing" Tim Ferriss mode of obsessive thinking is the April 28th show -- Dr. Robert Glover: The Hidden Cost of Being the Nice Guy. Most people think being a "nice guy" means being kind, generous, and easy to get along with. Dr. Robert Glover sees it differently.

In this episode of Everything They Don't Tell You, Josh Zolin sat down with Dr. Robert Glover, author of No More Mr. Nice Guy, to unpack the hidden patterns behind approval-seeking, people-pleasing, covert contracts, shame, anxiety, resentment, and dishonesty.

This conversation goes way beyond relationships.

Dr. Glover explains how "nice guy" patterns show up in business, leadership, marriage, sex, decision-making, conflict, and personal ambition. For founders, leaders, and high-performers, the real danger is not that being nice makes you weak. It's that being nice can become a mask for fear, avoidance, manipulation, and unspoken expectations.

Josh and Dr. Glover get into why relationships are not supposed to be easy, why honesty solves more than hiding ever will, why "good at being good" is not the same as being great, and how men can stop living from covert contracts and start living with truth, confidence, and responsibility.

I like the formatting of the show, with Mr. Zolin playing a clip from the guest interview and then starting the show. What I think is missing is a formal intro that includes what the show is about and who Josh Zolin is.  

Attracting new listeners means spending the time and energy to market the show at the beginning -- and end - of every episode.

Mr. Zolin's interviewing skills are on full display in every episode. He's inquisitive, a good listener, and asks solid follow-up questions.  

 Everything They Don't Tell You is not just another white-collar "how to be a business success" show. Josh Zolin and his guests offer his audience a perspective on life skills that can make them feel fulfilled regardless of their year-end income. I'm sure that Josh Zolin doesn't have nearly as much money as Elon Musk (Who does?) but what he does have over the narcissistic, empathy-starved trillionaire, is an acute understanding of the human skills and traits that bring personal and financial fulfillment in life.